Md. Humayun Kabir Chowdhury, Ph.D

 
 
 
 
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Refereed Journal Articles:

Chowdhury, Md. Humayun Kabir and Biswas, Kohinoor, “The Effects of Country Associations and Price on Consumer Quality Perceptions: A Cognitive Information Processing Perspective,” International Journal of Management, Vol. 28 (1), March 2011 (UK)

Chowdhury, Md. Humayun Kabir, “The Cognitive Foundations of Partitioned Country-Of-Origin: A Casual Path Analysis,” International Journal of Marketing Studies, Vol. 2 (2), November 2010 (Canada)

Ahmed, Jashim Uddin, Chowdhury, Md. Humayun Kabir and Tabassum, A. “An Empirical Study on Student Home Rentals: A Developing Country Perspective,” Forthcoming at Skyline Business Journal, 2009 (UAE)

Chowdhury, Md. Humayun Kabir and Ahmed, Jashim Uddin, “The Effect of Partitioned Country of Origin on Consumer Quality Perceptions,” International Journal of Consumer Studies (IJCS), Vol. 33 (4), 2009 (UK)

Chowdhury, Md. Humayun Kabir, “A Multivariate Model of Partitioned Country-of-Origin on Consumer Quality Perceptions," Advances in Consumer Research (ACR), Vol. 36 (1), 2008 (USA)

Chowdhury, Md. Humayun Kabir, Uddin, Md. Jashim, and Bhuiyan, Md. Tabarak Hossain, “Consumer Evaluation of Brand Extensions: An Assessment from Bangladesh,” ASA University Review, Vol. 2 (1), 2008 (Bangladesh)

Chowdhury, Md. Humayun Kabir, "An Investigation of Consumer Evaluation of Brand Extensions," International Journal of Consumer Studies (IJC), Vol. 31 (4), 2007 (UK)

Chowdhury, Md. Humayun Kabir and Andaleeb, Syed Saad, "A Multivariate Model of Perceived Quality in a Developing Country," Journal of International Consumer Marketing (JICM), Vol. 19 (4), June 2007 (USA)

Parvin, Most. Nargis and Chowdhury, Md. Humayun Kabir, “Consumer Evaluations of Beautification Products: Effects of Extrinsic Cues,” Asian Academy of Management Journal (AAMJ), Vol. 11 (2), July 2007 (Malaysia)

Chowdhury, Md. Humayun Kabir, Parvin, Nargis, Chris Watenberner and Becker, Micheal, “Consumer Attitude Toward Mobile Advertising in a Developing Country: An Empirical Study” International Journal of Mobile Marketing (IJMM), Vol. 1 (2), June 2007 (USA)

Chowdhury, Md. Humayun Kabir, Uddin, Md. Jashim, and Huda, Md. Muzakkeerul, “Consumer Formation of Perceived Value in Bangladesh: A Latent Structure Approach,” ASA University Review, Vol. 1 (1), 2007 (Bangladesh)

Chowdhury, Md. Humayun Kabir, "The Effects of Additional Feature Information on Consumer Brand Choice: An Important Strategic Weapon," South Asian Management Forum Proceedings (AMDISA), Vol. 9 (1), 2007 (Bangladesh)

Chowdhury, Md. Humayun Kabir and Abe, Shuzo, "Consumer Perceptions of Value in a Developing Country: A Model and Empirical Test," Latin America Advances in Consumer Research, Vol. 1 (1), October 2006 (Mexico)

Chowdhury, Md. Humayun Kabir, “Perceived Quality of Banking Services: An Exploratory Investigation,” Skyline Business Journal (SBJ), Vol.  II (Spring), 2006 (UAE)

Chowdhury, Md. Humayun Kabir, “Exploring Antecedents of Consumers’ Value Perceptions: A Cognitive Assessment,” Asian Journal of Marketing (AJM), Vol. 11 (1), 2004/2005 (Singapore)

Abe, Shuzo and Chowdhury, Md. Humayun Kabir, “The Effects of Country of Design, Country of Assembly, and Country of Parts on Consumer Quality Perceptions and Purchase Intentions, “Asian Academy of Management Proceedings (AAM), Vol. 6 (1), 2005 (Malaysia)

Chowdhury, Md. Humayun Kabir and Parvin, Most. Nargis, "A Structural Equation Model of Perceived Price on Value Perceptions: A Consumer Psychology View," Skyline Business Journal (SBJ), Vol.  1 (Fall), 2005 (UAE)

Chowdhury, Md. Humayun Kabir and Sultan, Md. Parves, “Determinants of Perceived Quality: An Empirical Study”, Journal of Business Administration, Vol. XXXI (1 & 2), 2005 (Bangladesh)

Chowdhury, Md. Humayun Kabir, “The Persuasive Power of Country of Origin on Consumer Value Perceptions: A Control Theoretic Perspective,” Skyline Business Journal (SBJ), Vol.  1 (Spring), 2005 (UAE)

Chowdhury, Md. Humayun Kabir, Mondal, A.K.M. Golam Rabbani, Parvin, Most. Nargis, "Assessing the Impact of a Corporate Image on Consumer Product Evaluations: A New Methodological Issue," Journal of Business Studies, Vol. XXV (1), June 2004 (Bangladesh)

Chowdhury, Md. Humayun Kabir and Islam, Rabiul, “Effectiveness of Uncertain Product Attribute(s) on Consumer Product Evaluations: A Conceptual Framework,” International Journal of Statistical Science, Vol. 3 (1), 2004 (Bangladesh)

Chowdhury, Md. Humayun Kabir, Islam, Md. Rabiul, Mondal, Golam Rabbani “Antecedents of Consumer Risk Perceptions in Bangladesh: An Empirical Study”, Journal of Business Research, Vol. VI (1), 2004 (Bangladesh)

Chowdhury, Md. Humayun Kabir, “The Formative Phases of Consumer Perceptions of Corporate Image: A Research Agenda”, Rajshahi University Studies, Vol. 11 (Part -C), 2003 (Bangladesh)

Chowdhury, Md. Humayun Kabir and Islam, Md. Rabiul, “Critical Factors in Consumer Quality Perceptions: A Cognitive Approach”, Journal of Business Research, Vol. V (1), 2003 (Bangladesh)

Chowdhury, Md. Humayun Kabir and Abe, Shuzo, “Consumer Perceptions of Value: A Multi-Item Scale for Measuring Consumer Perceptions of Value”, Asia-Pacific Advances in Consumer Research, Vol. II (1), May 2002 (China)

Chowdhury, Md. Humayun Kabir, “Designing Research in Marketing: The Importance of Theory Application”, R.U. Journal of Marketing, Vol. 3 (1), 2002 (Bangladesh)

Chowdhury, Md. Humayun Kabir, “The Concept and Measurement of Perceived Sacrifice: An Empirical Study”, Yokohama Journal of Social Sciences, Vol. VII (1), July 2002 (Japan)

Chowdhury, Md. Humayun Kabir, “An Investigation of Narrow and Broad Brand in Consumer Brand Extension Evaluations”, D.U. Journal of Marketing, Vol. V (June), 2002 (Bangladesh)

Chowdhury, Md. Humayun Kabir, “Country of Origin: The Concept and Its Measurement”, Asian Academy of Management Proceedings, Vol. IV (2), November 2001 (Malaysia)

Chowdhury, Md. Humayun Kabir, “Generalizability of Perceived Quality Measures: An Evaluation”, Yokohama Journal of Social Sciences, Vol. VI (1), July 2001 (Japan)

Chowdhury, Md. Humayun Kabir, “Feedback Effects of Narrow and Broad Brand Extension in Consumer Brand Evaluations: An Investigation”, Journal of Business Administration, Vol. XXVII (1 & 2), 2001 (Bangladesh)

 

Ready and Submitted Papers:

Chowdhury, Md. Humayun Kabir and Ahmed, Jashim Uddin, “Consumer Perceptions of Quality toward Beautification Products: A Developing Country Perspective,” Submitted for Publication

Chowdhury, Md. Humayun Kabir, “A Country-of-Origin Analysis of Foreign Products by Bangladeshi Consumers,” ready for submission

 

Working Papers (not currently under review):

Chowdhury, Md. Humayun Kabir, “The Effects of Intrinsic and Extrinsic Cues on Consumer Perceptions of Value,” Unpublished Ph.D. Dissertation, International Graduate School of Social Sciences, Yokohama National University, 2002

Chowdhury, Md. Humayun Kabir, “Consumer Brand Evaluations: An Investigation of Extension and Feedback Effects,” Unpublished MBA Thesis, Faculty of Business Administration, Yokohama National University, 1999

Chowdhury, Md. Humayun Kabir, “Effects of Perceived Quality Dimensions on Consumer Perceptions of Value and Their Willingness to Buy,” Working Paper, Annual Development Program, Rajshahi University, Bangladesh, 2002

Chowdhury, Md. Humayun Kabir, “Marketing of Processed Milk: A Case Study,” Working Paper, Annual Development Program, Rajshahi University, Bangladesh, 1994

Chowdhury, Md. Humayun Kabir, “Marketing of Garment Products: Problems and Prospects,” Working Paper, Faculty of Business and Commerce, Rajshahi University, Bangladesh, 1993

 

Research in Progress:

Chowdhury, Md. Humayun Kabir, “An Examination of the Effects of Partitioned Country of Origin on Consumer Quality Perceptions and Purchase Intentions,” Ongoing project

Chowdhury, Md. Humayun Kabir and Abe, Shuzo, ‘Consumer Evaluations of Organic and General Vegetables,” Analyses completed

 

CONFERENCE PRESENTATIONS:

Chowdhury, Md. Humayun Kabir, “A Multivariate Model of Partitioned Country-of-Origin on Consumer Quality Perceptions," ACR North American Conference, San Francisco, USA, Held in 23-26 October, 2008

Chowdhury, Md. Humayun Kabir, "The Effects of Additional Feature Information on Consumer Brand Choice: An Important Strategic Weapon," 9th South Asian Management Forum Proceedings (AMDISA), Dhaka, Bangladesh, held in 24-25 February, 2007

Chowdhury, Md. Humayun Kabir, "Consumer Perceptions of Value in a Developing Country: A Model and Empirical Test," ACR- Latin America Conference, Monterrey, Mexico, held in 5 - 8 January,  2006

Chowdhury, Md. Humayun Kabir, “The Effects of Country of Design, Country of Assembly, and Country of Parts on Consumer Quality Perceptions and Purchase Intentions, “ Asian Academy of Management Conference, organized by the Universiti Sains Malaysia, in Perak, Malaysia,  held in 9-11 December, 2005

Chowdhury, Md. Humayun Kabir,  “Choice Process of Products in Bangladesh: A Study on Special Feature(s) for Consumer Motivation,”  organized by The Indian Institute of Management, Ahmedabad, India, held in 12-13  January,  2005

Chowdhury, Md. Humayun Kabir, “Effects of Extrinsic Cues on Consumer Intention to Buy: A Study on Beautification Products,” Organized by the Faculty of Business Studies, University of Rajshahi, Bangladesh, held on October 5, 2004

Chowdhury, Md. Humayun Kabir, “Consumer Evaluations of Uncertain Product Attribute(s): Impacts on the Attentional Factors,” Organized by the Department of Statistics, University of Rajshahi, Bangladesh, held in 14 -  16 October, 2003

Chowdhury, Md. Humayun Kabir, "Export Marketing of Bangladeshi Vegetables: Opportunities and Challenges," Organized by the Faculty of Business Studies, Rajshahi University, Bangladesh, held on March 17, 2003

Chowdhury, Md. Humayun Kabir, “The Effects of Intrinsic and Extrinsic Cues on Consumer Perception of Value in a Third World Country (Bangladesh): An Experiment,” organized by the Association for Advertising and Consumer Psychology, South Korea, held in June 5 -7, 2003

Chowdhury, Md. Humayun Kabir, “Risk Management,” organized by the Department of Marketing, held in Rajshahi,  Bangladesh, in June 12-14, 2003

Chowdhury, Md. Humayun Kabir, “Marketing Problems and Prospects of Bangladesh Small and Cottage Industry Goods," Organized by Bangladesh Small Industry Corporation, Bangladesh, held on July 11, 2002

Chowdhury, Md. Humayun Kabir, “Consumer Perceptions of Value: A Multi-Item Scale for Measuring Consumer Perceptions of Value”, ACR 2002 Asia-Pacific Conference, co-hosted by The Hong Kong University of Science and Technology and Peking University, China, held in 16-18 May 2002

Chowdhury, Md. Humayun Kabir, “Country of Origin: The Concept and Its Measurement”, organized jointly by Asian Academy of Management and the School of Management, Universiti Sains Malaysia, Malaysia, held in 10-13 November 2001

Chowdhury, Md. Humayun Kabir, “The Concept and Measurement of Perceived Sacrifice: An Empirical Study”, organized by Japan Association for Consumer Studies (JACS), Japan, held in 27-28 October 2001

Chowdhury, Md. Humayun Kabir, “Brand Extension and Feedback Effects,” organized by The International Graduate School of Social Sciences, Yokohama National University, Japan, held in 14-16 April1999

Chowdhury, Md. Humayun Kabir, “Consulting Skills Development,” organized by The Association of Management Development Institute of Bangladesh, Bangladesh, held in 19-21 February 1995

 

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