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Refereed Journal Articles:
Chowdhury, Md. Humayun Kabir and Biswas, Kohinoor, “The Effects of Country Associations and Price on Consumer Quality Perceptions: A Cognitive Information Processing Perspective,”
International Journal of Management, Vol. 28 (1), March 2011 (UK)
Chowdhury, Md. Humayun Kabir, “The Cognitive Foundations of Partitioned Country-Of-Origin: A Casual Path Analysis,”
International Journal of Marketing Studies, Vol. 2 (2), November 2010 (Canada)
Ahmed, Jashim Uddin, Chowdhury, Md.
Humayun Kabir and Tabassum, A. “An Empirical Study on
Student Home Rentals: A Developing Country Perspective,”
Forthcoming at Skyline Business Journal, 2009 (UAE)
Chowdhury, Md. Humayun Kabir and Ahmed, Jashim Uddin,
“The Effect of Partitioned Country of Origin on Consumer
Quality Perceptions,” International Journal of
Consumer Studies (IJCS), Vol. 33 (4), 2009 (UK)
Chowdhury, Md. Humayun Kabir, “A
Multivariate Model of Partitioned Country-of-Origin on
Consumer Quality Perceptions," Advances in Consumer
Research (ACR), Vol. 36 (1), 2008 (USA)
Chowdhury, Md. Humayun Kabir, Uddin, Md.
Jashim, and Bhuiyan, Md. Tabarak Hossain, “Consumer
Evaluation of Brand Extensions: An Assessment from
Bangladesh,” ASA University Review, Vol. 2 (1), 2008
(Bangladesh)
Parvin, Most. Nargis and Chowdhury, Md.
Humayun Kabir, “Consumer Evaluations of Beautification
Products: Effects of Extrinsic Cues,”
Asian Academy of Management Journal (AAMJ),
Vol. 11 (2), July 2007 (Malaysia)
Chowdhury, Md. Humayun Kabir, Parvin,
Nargis, Chris Watenberner and Becker, Micheal, “Consumer
Attitude Toward Mobile Advertising in a Developing
Country: An Empirical Study” International Journal of
Mobile Marketing (IJMM),
Vol. 1 (2), June 2007 (USA)
Chowdhury, Md. Humayun Kabir, Uddin, Md.
Jashim, and Huda, Md. Muzakkeerul, “Consumer Formation
of Perceived Value in Bangladesh: A Latent Structure
Approach,” ASA University Review, Vol. 1 (1), 2007
(Bangladesh)
Chowdhury, Md. Humayun Kabir and Abe,
Shuzo, "Consumer Perceptions of Value in a Developing
Country: A Model and Empirical Test,"
Latin America Advances in Consumer Research,
Vol. 1 (1), October 2006 (Mexico)
Chowdhury, Md. Humayun Kabir, “Perceived
Quality of Banking Services: An Exploratory
Investigation,”
Skyline Business
Journal (SBJ),
Vol.
II (Spring), 2006 (UAE)
Chowdhury, Md. Humayun Kabir and Parvin,
Most. Nargis, "A Structural Equation Model of Perceived
Price on Value Perceptions: A Consumer Psychology View,"
Skyline Business
Journal (SBJ),
Vol.
1 (Fall), 2005 (UAE)
Chowdhury, Md. Humayun Kabir and Sultan,
Md. Parves, “Determinants of Perceived Quality: An
Empirical Study”, Journal of Business Administration,
Vol. XXXI (1 & 2), 2005 (Bangladesh)
Chowdhury, Md. Humayun Kabir, “The
Persuasive Power of Country of Origin on Consumer Value
Perceptions: A Control Theoretic Perspective,”
Skyline Business Journal (SBJ), Vol. 1 (Spring),
2005 (UAE)
Chowdhury, Md. Humayun Kabir, Mondal,
A.K.M. Golam Rabbani, Parvin, Most. Nargis, "Assessing
the Impact of a Corporate Image on Consumer Product
Evaluations: A New Methodological Issue," Journal of
Business Studies, Vol. XXV (1), June 2004
(Bangladesh)
Chowdhury, Md. Humayun Kabir and Islam,
Rabiul, “Effectiveness of Uncertain Product Attribute(s)
on Consumer Product Evaluations: A Conceptual
Framework,” International Journal of Statistical
Science, Vol. 3 (1), 2004 (Bangladesh)
Chowdhury, Md. Humayun Kabir, Islam, Md.
Rabiul, Mondal, Golam Rabbani “Antecedents of Consumer
Risk Perceptions in Bangladesh: An Empirical Study”,
Journal of Business Research, Vol. VI (1), 2004
(Bangladesh)
Chowdhury, Md. Humayun Kabir, “The
Formative Phases of Consumer Perceptions of Corporate
Image: A Research Agenda”,
Rajshahi
University Studies,
Vol. 11 (Part -C), 2003 (Bangladesh)
Chowdhury, Md. Humayun Kabir and Islam,
Md. Rabiul, “Critical Factors in Consumer Quality
Perceptions: A Cognitive Approach”, Journal of
Business Research, Vol. V (1), 2003 (Bangladesh)
Chowdhury, Md. Humayun Kabir and Abe,
Shuzo, “Consumer Perceptions of Value: A Multi-Item
Scale for Measuring Consumer Perceptions of Value”,
Asia-Pacific Advances in Consumer Research, Vol. II
(1), May 2002 (China)
Chowdhury, Md. Humayun Kabir, “Designing
Research in Marketing: The Importance of Theory
Application”, R.U. Journal of Marketing,
Vol. 3 (1), 2002 (Bangladesh)
Chowdhury, Md. Humayun Kabir, “The
Concept and Measurement of Perceived Sacrifice: An
Empirical Study”,
Yokohama Journal of
Social Sciences,
Vol. VII (1), July 2002 (Japan)
Chowdhury, Md. Humayun Kabir, “An
Investigation of Narrow and Broad Brand in Consumer
Brand Extension Evaluations”, D.U. Journal of
Marketing, Vol. V (June), 2002 (Bangladesh)
Chowdhury, Md. Humayun Kabir, “Country of
Origin: The Concept and Its Measurement”,
Asian Academy of Management Proceedings,
Vol. IV (2), November 2001 (Malaysia)
Chowdhury, Md. Humayun Kabir,
“Generalizability of Perceived Quality Measures: An
Evaluation”,
Yokohama Journal of
Social Sciences,
Vol. VI (1), July 2001 (Japan)
Chowdhury, Md. Humayun Kabir, “Feedback
Effects of Narrow and Broad Brand Extension in Consumer
Brand Evaluations: An Investigation”, Journal of
Business Administration, Vol. XXVII (1 & 2), 2001
(Bangladesh)
Chowdhury, Md. Humayun Kabir and Ahmed,
Jashim Uddin, “Consumer Perceptions of Quality toward
Beautification Products: A Developing Country
Perspective,” Submitted for Publication
Chowdhury, Md. Humayun Kabir, “A
Country-of-Origin Analysis of Foreign Products by
Bangladeshi Consumers,” ready for submission
Working Papers (not currently under review):
Chowdhury, Md. Humayun Kabir, “The
Effects of Intrinsic and Extrinsic Cues on Consumer
Perceptions of Value,” Unpublished Ph.D. Dissertation,
International Graduate School of Social Sciences,
Yokohama National University, 2002
Chowdhury, Md. Humayun Kabir, “Consumer
Brand Evaluations: An Investigation of Extension and
Feedback Effects,” Unpublished MBA Thesis, Faculty of
Business Administration, Yokohama National University,
1999
Chowdhury, Md. Humayun Kabir, “Effects of
Perceived Quality Dimensions on Consumer Perceptions of
Value and Their Willingness to Buy,” Working Paper,
Annual Development Program, Rajshahi University,
Bangladesh, 2002
Chowdhury, Md. Humayun Kabir, “Marketing
of Processed Milk: A Case Study,” Working Paper, Annual
Development Program, Rajshahi University, Bangladesh,
1994
Chowdhury, Md. Humayun Kabir, “Marketing
of Garment Products: Problems and Prospects,” Working
Paper, Faculty of Business and Commerce, Rajshahi
University, Bangladesh, 1993
Research in Progress:
Chowdhury, Md. Humayun Kabir, “An
Examination of the Effects of Partitioned Country of
Origin on Consumer Quality Perceptions and Purchase
Intentions,” Ongoing project
Chowdhury, Md. Humayun Kabir and Abe,
Shuzo, ‘Consumer Evaluations of Organic and General
Vegetables,” Analyses completed
CONFERENCE PRESENTATIONS:
Chowdhury, Md. Humayun Kabir, "Consumer
Perceptions of Value in a Developing Country: A Model
and Empirical Test,"
ACR- Latin America
Conference,
Monterrey, Mexico, held in 5 - 8 January,
2006
Chowdhury, Md. Humayun Kabir, “The
Effects of Country of Design, Country of Assembly, and
Country of Parts on Consumer Quality Perceptions and
Purchase Intentions, “ Asian Academy of Management
Conference, organized by the Universiti Sains
Malaysia, in Perak, Malaysia, held in 9-11 December,
2005
Chowdhury, Md. Humayun Kabir, “Choice Process of
Products in Bangladesh: A Study on Special Feature(s)
for Consumer Motivation,” organized by The Indian
Institute of Management, Ahmedabad, India, held in
12-13 January, 2005
Chowdhury, Md. Humayun Kabir, “Effects of
Extrinsic Cues on Consumer Intention to Buy: A Study on
Beautification Products,” Organized by the Faculty of
Business Studies, University of Rajshahi, Bangladesh,
held on October 5, 2004
Chowdhury, Md. Humayun Kabir, “Consumer
Evaluations of Uncertain Product Attribute(s): Impacts
on the Attentional Factors,” Organized by the Department
of Statistics, University of Rajshahi, Bangladesh, held
in 14 - 16 October, 2003
Chowdhury, Md. Humayun Kabir, "Export
Marketing of Bangladeshi Vegetables: Opportunities and
Challenges," Organized by the Faculty of Business
Studies, Rajshahi University, Bangladesh, held on March
17, 2003
Chowdhury, Md. Humayun Kabir, “The
Effects of Intrinsic and Extrinsic Cues on Consumer
Perception of Value in a Third World Country
(Bangladesh): An Experiment,” organized by the
Association for Advertising and Consumer Psychology,
South Korea, held in June 5 -7, 2003
Chowdhury, Md. Humayun Kabir, “Risk
Management,” organized by the Department of Marketing,
held in Rajshahi, Bangladesh, in June 12-14, 2003
Chowdhury, Md. Humayun Kabir, “Marketing
Problems and Prospects of Bangladesh Small and Cottage
Industry Goods," Organized by Bangladesh Small Industry
Corporation, Bangladesh, held on July 11, 2002
Chowdhury, Md. Humayun Kabir, “Consumer
Perceptions of Value: A Multi-Item Scale for Measuring
Consumer Perceptions of Value”, ACR 2002 Asia-Pacific
Conference, co-hosted by The Hong Kong University of
Science and Technology and Peking University, China,
held in 16-18 May 2002
Chowdhury, Md. Humayun Kabir, “Country of
Origin: The Concept and Its Measurement”, organized
jointly by Asian Academy of Management and the School of
Management, Universiti Sains Malaysia, Malaysia, held in
10-13 November 2001
Chowdhury, Md. Humayun Kabir, “The
Concept and Measurement of Perceived Sacrifice: An
Empirical Study”, organized by Japan Association for
Consumer Studies (JACS), Japan, held in 27-28 October
2001
Chowdhury, Md. Humayun Kabir, “Brand
Extension and Feedback Effects,” organized by The
International Graduate School of Social Sciences,
Yokohama National University, Japan, held in 14-16
April1999
Chowdhury, Md. Humayun Kabir, “Consulting Skills
Development,” organized by The Association of Management
Development Institute of Bangladesh, Bangladesh, held in
19-21 February 1995
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