Notice Details
- Position: Digital Marketing Officer
- Job summary: Oversee all marketing related initiatives for the hospital, support building Parkway Hospitals' brand awareness in the Bangladesh market
- Responsibilities:
- Brand Guardian & Leadership
- * Manage brand guide & brand assets for each hospital
- * Assist Team Leads with project execution and management, including but not limited to positioning, social brand equity tracking, brand roadmap development, relevant qualitative and quantitative research
- * Approve all campaign assets & collaterals (online & offline)
- * Co-develop creative concepts with respective hospital team and creative agencies to ensure alignment of output with brand strategy
- * Develop key indicators of success for the monitoring of brand effectiveness
- Partner/ Key Account Manager
- * Build effective working relationships with stakeholders
- * To generate Bangladesh office performance analysis & business insights to optimize business decisions
- * Set the direction and reporting matrix for business performance monthly update Manage Philippine office marketing budget
- * Set campaign KPl's, tracking & reporting metrics
- Develop go to market strategy for local B2C Market
- * Plan and develop hospital marketing strategy to meet business objectives
- * Develop market positioning & campaign message house for identified audience segments
- Lead campaign planning and execution to optimize consumer consideration and conversions via campaign content & assets (SEO/SEM,website, social media, editorial)
- * To identify PR angles for media pitching
- * To gather patient stories, profile key doctors for content amplification
- Requirements:
- - Degree in business, marketing, branding, communication or related field
- - At least 3 years of working experience in marketing management or brand consultancy
- - A proven ability to successfully influence colleagues/stakeholders at all levels across departments is a prerequisite to effective campaign management and delivery
- - Self-motivated with a positive "can-do" attitude, with excellent presentation, communication, negotiation and interpersonal skills
- - Passionate about deriving data insights from qualitative and quantitative studies to build holistic brand experiences ,drive data storytelling, and optimize business decisions,
- - Organized and meticulous, with strong analytical and creative problem-solving skills
- - Proficient in MS Excel and PowerPoint
- Application Process: Click here
Application Deadline: 18 June 2022
