Faculty Members Publications

• Mollah, M. (2026), "Eco-Gothic landscapes, the resistance of dread, and colonial anxiety in Picnic at Hanging Rock," paper presented at Planet LangLit 2026, Green University of Bangladesh, 15–16 January.
• Shefa, N.P. and Mollah, M. (2025), "Intersection of artificial intelligence and emotions in education: investigating the emotional role of AI in Bangladeshi learners’ experiences," paper presented at 3rd TESOL Society of Bangladesh International Conference. Dhaka: Daffodil International University, 5–6 December.
• Mollah, M. (2024), "An ecocritical examination of monstrous modernity in Ray Bradbury’s The Fog Horn and Here There Be Tygers," paper presented at The Trans-Phenomenon in Language, Literature, and Culture. Dhaka: Department of English, University of Liberal Arts Bangladesh, 15–16 November.
• Mollah, M. and Akhtar, T. (2023), "Beautiful corpses: the aestheticised deaths of Ophelia, Porphyria, and Ligeia," paper presented at Teaching English Literature and Interdisciplinarity. Dhaka: East West University and Association of Teachers of Literatures in English, Bangladesh, 28–29 July.
• Mollah, M. (2023), "Improving learner motivation through activities in an English literature class: an action research," paper presented at Teachers Research! Online 2023. IATEFL Research SIG, 17–18 March.
• Easmin, T. and Mollah, M. (2022), "Sultana’s Dream and the vision of sustainable energy: an ecofeminist perspective," paper presented at Ruptures and Resilience: English Studies in the Now. Dhaka: Department of English and Modern Languages, North South University, 4–5 November.

• Mollah, M. (2025), "An ecocritical examination of Ray Bradbury’s The Fog Horn and Here There Be Tygers," Crossings: A Journal of English Studies, 16(1), pp. 118–134. Available at: https://doi.org/10.59817/cjes.v16i1.645 
• Easmin, T. and Mollah, M. (2024), ‘Sultana’s Dream and the vision of sustainable energy: an ecofeminist perspective’. PANINI: NSU Studies in Language & Literature, 10. Available at: https://doi.org/10.5281/zenodo.17523957
• Mollah, M. (2023), ‘Beyond the waking world: the significance of dreams in H.P. Lovecraft’s works’. Spectrum, 17(1), pp. 89–100. Available at: https://doi.org/10.3329/spectrum.v17i1.69003
• Ara, N. and Mollah, M. (2023), ‘English for employability: a study of English at the tertiary level of education’. Journal of SUB, 13(1).
• Mollah, M. (2021), ‘Orwellian dystopias and green plums: the role of folk literature in the face of totalitarianism’. LitWrite Bangladesh, 1(1&2). Available at: https://litwritebd.com/

• Attended and helped organise the 2nd TESOL BD National Teacher Training Workshop 2023 with TESOL Society of Bangladesh and Institute of Modern Languages (IML) on 10 November 2023
• Participated in a workshop on Sustainable Teaching: Engagement Beyond Classroom organized by Bangladesh English Language Teachers Association (BELTA) at the Department of English Studies, State University of Bangladesh on 22 November 2022, conducted by English Language specialist Dr. Wendy Ashby
• Attended Association of Teachers of Literatures in English, Bangladesh (ATLEB's) first in-person workshop on Writing and Publishing in Literary Studies on 5 August 2022, conducted by Professor Fakrul Alam and Professor Rezaul Haque

Sultana, A., Sultana, A., Shawon, N. J., Kabir, S., Chowdhury, A. A., & Amran, M. S. (2024). Monkeypox: In Quest of Effective Vaccines. Indo Global Journal of Pharmaceutical Sciences, 14, 11-24.

1. Hadiuzzaman M., Sultana A. (2025). "Evaluation of Phytochemical Profile and Antioxidant Potential of Clerodendrum infortunatum Leaf Extract", 7th International Conference on Integrated Sciences. (25–26 October 2025).

2. Sultana A., Huda M. N., Islam S., Rahman M. R. (2026). "Phytochemical Profiling and In Vitro Bioactivity Screening of Acmella paniculata Leave Extracts", 1st International Conference on Multidisciplinary Research in Sciences (ICMRS-2026). (09–10 January 2026).

3. Huda M. N., Islam S., Sultana A. (2026). "Phytochemical Profiling and In Vitro Bioactivity Screening of Acmella paniculata Flower Extracts", 2nd International Conference on Frontiers in Science: Innovation & Technology for Greener Industry (2nd ICFS:ITGI). (15–16 January 2026).

1. Barua, S., Kar, D., & Mahbub, F.B. Risks and Their Management in Ready-Made Garment Industry: Evidence from the World’s Second Largest Exporting Nation. Journal of Business and Management, College of Commerce, National Chengchi University, Taiwan. 24(1): 75-103. 2018.

2. Kabir, M. & Mahbub, F. B. Factors Affecting the Inflows of Foreign Direct Investment in Readymade Garment Sector of Bangladesh: A Study on Selected Garment Factories at Dhaka Export Processing Zone. Journal of Business Studies, PUST. 1(1): 120-131. 2018.

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  • 1. Mahbub, F.B., Shetu, J.F. and Jahan, N, (2022), ‘A Trend Analysis of Inward FDI between Vietnam and Bangladesh: Identifying How Vietnam is Doing Better’, International Conference on Economics, Business Management & Social Sciences(IACEBMSS), March 09, 2022, Kuala Lumpur, Malaysia. 

• 2. Mahbub, F. B., Kabir, M. and Shetu, J.F, (2021), ‘Factors Influencing the Purchase of Athleisure Footwear in Travel: A Study on Millennials of Bangladesh’, International Conference (Online) on “Nurturing and Transforming Business Practices in Global Village, 30-31 October, 2021, Pune, India. 

3.Mahbub, F. B. and Kabir, M, (2021), 'Impact of Customer Trust in Online Shopping Amidst the COVID-19 Pandemic: A Study on Dhaka, Bangladesh', International Conference on Interdisciplinary Research in Technology & Management (IRTM) , 26-28 February, 2021, Kolkata, India. 

4. Barua, S., Rana, R. H., Arafin, A. and Mahbub, F. B, (2018), 'The Belt and Road Initiative: Evaluating South Asia’s Trade Potential with China', 4th International Conference on South Asian Economic Development, 22-23 February, 2018, New Delhi, India. 

Niloy, N.T. and Islam, M.S., 2020, August. In 2020 Joint 9th International Conference on Informatics, Electronics & Vision (ICIEV) and 2020 4th International Conference on Imaging, Vision & Pattern Recognition (ICIVPR) (pp. 1-6). IEEE.

Rahman, M.A., Mahmud, O., Niloy, N.T. and Siddik, M.S., 2020. ASM Sci. J., 13, pp.21-30.

Ismot Ara Emu, Nishat Tasnim Niloy, Bhuyan Md Anowarul Karim, Anindya Chowdhury, Fatema Tuj Johora, Mahamudul Hasan, Tanni Mittra, Mohammad Rifat Ahmmad Rashid, Taskeed Jabid, Maheen Islam, Md Sawkat Ali

Nishat Tasnim Niloy, Md Rayhan Ahmed, Sinthia Sarkar Ananna, Sanjida Kater, Iffat Jahan Shorna, Sadika Islam Sneha, Md Hasanul Ferdaus, Mohammad Manzurul Islam, Mohammad Rifat Ahmmad Rashid, Taskeed Jabid, Md Sawkat Ali

Mohammad Manzurul Islam, Sanjida Rahman, Nahida Hoque, Md Al Mamun, Md Sultan Moheuddin, Md Sawkat Ali, Mohammad Rifat Ahmmad Rashid, Saleh Masum, Md Hasanul Ferdaus, Nishat Tasnim Niloy, Md Atiqur Rahman

Islam, M., Niloy, N.T., Hasan, I., Rupin, R.J., Chowdhury, M., Fahim, S.F., Ashhab, M.M., Islam, M.M., Ali, M.S. and Rashid, M.R.A., 2024. An Extensive Photographic Dataset to Classify Laptop Components for Automating E-waste Management by Recycling Old Laptops. Data in Brief, p.111122.

Fahim, S.F., Sounok, S.A., Shaeed, N., Orpa, M.H. and Niloy, N.T., 2024, June. Analyzing User Sentiment in Google Play Store Reviews: A Natural Language Processing Approach. In 2024 15th International Conference on Computing Communication and Networking Technologies (ICCCNT) (pp. 1-5). IEEE.

Islam, M., Islam, M.M., Ali, M.S., Niloy, N.T., Chowdhury, A. and Avik, S.C., 2023, December. Ensemble Method for Predicting Student Performance and Dropout Risk. In International Conference on Recent Advances in Artificial Intelligence & Smart Applications (pp. 269-278). Singapore: Springer Nature Singapore.

Rani J., Saha S., Ferdous F., Rahman M.A. (2024), Assessment of the Bangladeshi antibiotic market: Implications of the WHO AWaRe classification and dosage form availability on antimicrobial resistance. Journal of Infection and Public Health, 17(12), 1-10. Article 102587. No.12:102587.

Rani J., Sadik G. (2024). “Isolation and characterization of cholinesterase inhibitors from Wedelia trilobata”, International Conference on Pharmaceutical and Health Sciences (ICPHS). (6-7 December 2024).

Rani J., Saha S., Rahman M.A. (2024). “Inappropriate marketing of Watch and Reserve class antibiotics in Bangladesh is posing big threat to the evolution of multidrug-resistant bacteria”, International Conference on Advances and Challenges through Translational Research in Biological Sciences. (27 April 2024).

Rani J., Saha S., Rahman M.A. (2023). “An analysis of antibiotic marketing of AWaRe (Access, Watch and Reserve) class antibiotics in Bangladesh”, International Conference on The Role of Science and Technology Towards 4IR. (5-6 October 2023).

• Jahan, M.R., Aziz, F.I., Ema, M.B.I., Islam, A.B. and Islam, M.N., 2019, June. A wearable system for path finding to assist elderly people in an indoor environment. In Proceedings of the XX International Conference on Human Computer Interaction (pp. 1-7). [Click Here]
• Islam, M.N., Jahan, M.R., Ali, A., Rony, S., Anannya, T.T., Aziz, F.I., Bayzed, M., Yeazdani, A. and Rabbi, M.F., 2019. Design and development of an intelligent seed germination system based on iot. In Advances in Information and Communication Technologies for Adapting Agriculture to Climate Change II: Proceedings of the 2nd International Conference of ICT for Adapting Agriculture to Climate Change (AACC'18), November 21-23, 2018, Cali, Colombia (pp. 146-161). Springer International Publishing. [Click Here]
• Rahman, M.A., Liu, S., Li, R., Wu, H., Jahan, M.R. and Kwok, N., 2018, April. A review on brightness preserving contrast enhancement methods for digital image. In Ninth International Conference on Graphic and Image Processing (ICGIP 2017) (Vol. 10615, pp. 794-804). SPIE. [Click here]

1. Rasel, A.A.S., Robin, M.T.I., Islam, M.S. and Hasan, M., 2026. Sentence classification in medical abstracts using quantized transformer and BiLSTM architecture. International Journal of Intelligent Systems and Applications (IJISA), 18(2), pp.156–166.  
2. Ferdaus, M.H., Prito, R.H., Rasel, A.A.S., Ahmed, M., Saykot, M.J.H., Shanta, S.S., Akter, S., Das, A.C., Islam, M.M., Hasan, M. and Ali, M.S., 2025. BananaImageBD: A comprehensive banana image dataset for classification of banana varieties and detection of ripeness stages in Bangladesh. Data in Brief, 58, p.111239.
3. Islam, M.M., Sarker, A., Choudhury, A., Ahmed, N., Rasel, A.A.S., Niloy, N.T., Hossain, M.S., Ali, M.S., Chowdhury, A. and Ferdaus, M.H., 2025. ShrimpDiseaseBD: An image dataset for detecting shrimp diseases in the aquaculture sector of Bangladesh. Data in Brief, 60, p.111553.
4. Ferdaus, M.H., Prito, R.H., Ahmed, M., Islam, M.M., Ali, M.S., Ibrahim, M., Rasel, A.A.S., Islam, M., Jabid, T., Rahman, M.A. and Rahoman, M.M., 2025. MangoImageBD: An extensive mango image dataset for identification and classification of various mango varieties in Bangladesh. Data in Brief, p.111908.
5. Islam, M.M., Ahmed, M.J., Shafi, M.B., Das, A., Hasan, M.R., Al Rafi, A., Rashid, M.R.A., Niloy, N.T., Ali, M.S., Chowdhury, A. and Rasel, A.A.S., 2025. BDMANGO: An image dataset for identifying the variety of mango based on the mango leaves. Data in Brief, 58, p.111241.
6. Rasel, A.A.S. and Yousuf, M.A., 2019. An efficient framework for hand gesture recognition based on histogram of oriented gradients and support vector machine. International Journal of Information Technology and Computer Science (IJITCS), 11(12), pp.50–56.

I have recently submitted a paper titled “‘Strange Cries’ and ‘Demented Music’: Racialized Listening and the Politics of Sonic Horror in Lovecraft and LaValle” in Studies in the Fantastic, a Scopus-indexed, Q2 journal. 

Rahaman, A., & Saha, S. (2020). Negative emotions in fieldwork: A narrative inquiry of three EFL researchers’ lived experiences. The Qualitative Report, 25(12), 4128-4208.

Saha, S. (2017). EFL students’ ‘unmotivation’ toward writing classroom: Bangladeshi university teachers’ narrative reflections. BELTA Journal, 1(1), 46-63. doi: https://doi.org/10.36832/beltaj.2017.0101.03

Saha, S. (2016). Haggling encounters in Dhaka’s local-service buses: The uncharted discourse. New Zealand Journal of Asian Studies, 18(1), 1-19.

Saha, S. (2014). Addressing the Unaddressed: Considering Specific Teaching Context to Teach Language to EFL Learners through Literature. Language in India, 14(7), 546-563.

Saha, S. (2013). A critical analysis of English language learning guidebooks in Bangladesh. Journal of NELTA, 18(1-2), 133-147.

*Rahaman, A. & Saha, S. (2019). The narrative machinery and the ideology of text: Essentials for effective translation process. Paper presented in the 5th International Conference on Transgressing/Transcending Borders through Translation at East West University, Dhaka, Bangladesh, January 25-26, 2019.

+Saha, S. (2018). Theories of Interpretation and Positioning ELT Researcher.  Seminar talk delivered at English Language Resource Center, Independent University in Dhaka, Bangladesh, September 22, 2018.

*Rahaman, A. & Saha, S. (2018). Storying the experience: A narrative inquiry of senior teachers’ identity formation trajectory. Paper presented in “Beyond Pedagogy: New Dimensions in Teaching and Learning”— 2nd International Conference on Teaching and Learning in Dhaka, Bangladesh, June 28, 2018.

*Rahaman, A. & Saha, S. (2018). English Language Education (ELE) research in Bangladesh: The state of the art. Paper presented in: National Conference on Achieving Sustainable Development Goals in Bangladesh: Educational Responses, Challenges and Possibilities; 2018 March 31-April 1; Dhaka, Bangladesh.

*Saha, S. (2013). Jawmadar or Cleaner— Who signifies ‘Development’? Ethno-linguistic resistance in Shankhari community. Paper presented at: Multiple Realities of English. 6th BELTA International Conference; 2013 January 18-20; Dhaka, Bangladesh.

• Akter, S. (2026) 'Cultural Differences in Academic Practices: From East to West', 2nd Annual Michigan Fulbright Symposium, Michigan State University, Michigan, The United States of America, 21 March 2026
  
  
• Akter, S. Hasan, M. (2025) ‘The 'Mru' Language Crisis: A Qualitative Analysis of Indigenous Perspectives on Its Plights and Prospects’, 5th International Conference: Language, Literature, Culture and Crises, Independent University, Dhaka, Bangladesh , 26-27 June 2025
  
  
• Akter, S. (2024) ‘The Use of ChatGPT for Essay Writing Assignments by Bangladeshi Undergraduate Students’, BELTA-NSU International Conference 2024: Re/Envisioning the Paradigms in English Language Education, North South University, Dhaka, Bangladesh , 6-7 December 2024
  
  
• Akter, S. (2024) 'Khalasi and Maloma: A Discussion on Transculturality in Global Presentation of South Asian Folk Music', International Conference on The Trans-Phenomenon in Language, Literature and Culture, University of Liberal Arts Bangladesh, Dhaka, Bangladesh, 15-16 November 2024
  
  
• Akter, S. Islam, P. (2023) 'Studio Ghibli Characters: Beyond the Boundaries of Gender Norms', International Conference on Mapping Gendered Spaces in Language, Literature and Culture, University of Dhaka, Dhaka, Bangladesh, 4-5 May 2023
  
  
• Akter, S. (2020), 'The Linguistic Features in George Orwell's 1984 Portraying Militant Nationalism', 6th Inter-University Student Conference and Cultural Competition: Of Nations and Narrations, (Online) University of Liberal Arts Bangladesh, Dhaka, Bangladesh, 3-4 September 2020

Intensive English II

First Publication Year: 2019

Role: Content Contributor

Editor: Roxana Ahmed Chowdhury

Affiliation: English Language Institute, United International University

Ashrafi, D. M., Iskender, A., Cavusoglu, M., & Chowdhury, S. H. (2026). From paper to pixels: Modeling the factors of consumers’ dining satisfaction with digital menus in restaurantscapes. International Journal of Hospitality Management, 133, 104520. [ABS- 3, ABDC- A*, Scopus Q1, WoS (SSCI)]

Ashrafi, D. M. (2026). When your loss feels like my win: how negative online brand engagement and schadenfreude impact digital brand advocacy. Journal of Product & Brand Management, 1-17. [ABDC- A, Scopus Q1, WoS (SSCI)]

Ashrafi, D.M., Sattar M., Fahim, M.M.U. (2026), "Why digital natives perpetrate smishing in emerging digital economies?". Journal of Financial Crime, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JFC-02-2026-0042. [ABDC- B, Scopus Q1, WoS (ESCI)] 

Ashrafi, D. M., Akter, S., Rahman, M. S., Ahmed, S., & Chowdhury, M. F. (2026). Modelling the factors influencing e-satisfaction and e-advocacy in organic food services: a hybrid PLS-SEM and ML approach. Journal of Modelling in Management, 1-65. [(ABDC- C, WoS (ESCI), and Scopus (Q1)]

Chanda, R. C., Vafaei-Zadeh, A., Hanifah, H., Nikbin, D., & Ashrafi, D. M. (2026). Investigating the factors raising customers’ concern to continue using AI-supported customer care services of banks: A hybrid SEM–ANN approach. Aslib Journal of Information Management, 1–46. https://doi.org/10.1108/AJIM-03-2025-0139 [ABDC- B, Scopus Q1, WoS (SSCI)]

Ahmed, S., Ashrafi, D. M., Ahammad, M. F., Rahman, M. K., & Sakib, M. N. (2026). Role of governance on patient safety in private hospitals through the mediating effects of teamwork and continuous improvement. International Journal of Quality & Reliability Management, 43(2), 406-434. [(ABDC- B, WoS (ESCI), and Scopus (Q1)]

Ashrafi, D. M., Sattar, M., & Jalal, R. (2025). What influences digital natives’ susceptibility to cyber phishing scams?. Journal of Financial Crime. [(ABDC- B, Scopus Q1)]

Ashrafi, D. M., Islam, K. F., Shahid, T. S., & Sarker, M. A. R. (2025). Going green or staying grey: modelling the factors of green tech product purchase behaviour through interpretive structural modelling and MICMAC approach. Journal of Science and Technology Policy Management. [(ABDC- B, WoS (ESCI), and Scopus (Q1)]

Ahmed, S., Ashrafi, D. M., Annamalah, S., Shahid, T., & Al Masud, A. (2025). Determining the attitude and intention to use digital land services in an emerging economy. The TQM Journal. [(ABDC- B, WoS (ESCI), and Scopus (Q1)]

Ashrafi, D. M., Akhter, M., Sarker, M. A. R., Ferdousi, F., & Shahid, T. (2025). Investigating the interconnected dynamics between e-WOM and quality performance dimensions in car dashcams through a symmetric and asymmetric modelling approach. The TQM Journal. [(ABDC- B, WoS (ESCI), and Scopus (Q1)]

Ashrafi, D. M., Ahmed, S., Rahman, M. S., Chowdhury, S. H., & Faruqui, M. F. (2025). Does navigation quality and safety quality motivate users’ to recommend smart helmet technologies? The roles of trust and anthropomorphism. The TQM Journal. [(ABDC- B, WoS (ESCI), and Scopus (Q1)]

Ashrafi, D. M., Iskender, A., & Shahid, T. (2025). Bytes to bites: Investigating QR code menu use behavior and green satisfaction in the restaurantscapes through a hybrid PLS-SEM and machine learning approach. Journal of Foodservice Business Research, 1-47. [(ABDC- C, WoS (ESCI), and Scopus (Q2)]

Ashrafi, D.M., Mone, F. H., Zabeen, M., Sarker, M. A. R., & Shahid, T. (2024). What Drives Users to Recommend Mobile Fitness Apps? A Three-Stage Analysis Using PLS-SEM, Machine Learning, and fsQCA. International Journal of Human–Computer Interaction, 1-31. [(ABDC- B, WoS (SSCI), and Scopus (Q1)]

Ahmed, S., Ashrafi, D. M., Paraman, P., Dhar, B. K., & Annamalah, S. (2024). Behavioural intention of consumers to use app-based shopping on green tech products in an emerging economy. International Journal of Quality & Reliability Management, 41(6), 1496-1518. [(ABDC- B, WoS (ESCI), and Scopus (Q1)]

Ashrafi, D. M., & Akhter, M. (2024). The green Fintech paradox: understanding the dynamics of green brand positioning and user decision-making in the digital financial landscape. Journal of Modelling in Management. Ahead of Print. [(ABDC- C, WoS (ESCI), and Scopus (Q1)]

Chanda, R. C., Vafaei-Zadeh, A., Hanifah, H., Ashrafi, D. M., & Ahmed, T. (2024). Achieving a Sustainable Future by Analyzing Electric Vehicle Adoption in Developing Nations through an Extended Technology Acceptance Model. Sustainable Futures, 100386. [(WoS (ESCI), and Scopus (Q1)]

Ahmed, S., Chowdhury, U. Y., Ashrafi, D. M., Choudhury, M. M., Ahmed, R., & Ahmed, R. (2024). Speak, search, and stay: determining customers' intentions to use voice-controlled artificial intelligence (AI) for finding suitable hotels and resorts. Journal of Hospitality and Tourism Insights. [(ABDC- C, WoS (ESCI), and Scopus (Q1)]

Ahmed, S., Ashrafi, D. M., Ahmed, R., Ahmed, E., & Azim, M. (2024). How employee engagement mediates the training and development and work–life balance towards job performance of the private banks?. The TQM Journal. Ahead of Print. [(ABDC- B, WoS (ESCI), and Scopus (Q1)]

Ashrafi, D. M. (2024). Technology Takes the Wheel: Unveiling the Drivers of Car Dashcam Adoption. International Journal of Innovation and Technology Management, 2450024. (WoS (ESCI), and Scopus (Q2)

Ashrafi, D. M., & Maoua, J. (2024). Harvest to basket: understanding drivers of organic food purchase behaviour through interpretive structural modelling and MICMAC approach. Journal of Modelling in Management. Ahead of Print. [(ABDC- C, WoS (ESCI), and Scopus (Q1)]

Ashrafi, D. M., Ahmed, S., & Shahid, T. S. (2024). Privacy or trust: understanding the privacy paradox in users intentions towards e-pharmacy adoption through the lens of privacy-calculus model. Journal of Science and Technology Policy Management. Ahead of Print. [(ABDC- B, WoS (ESCI), and Scopus (Q1)]

Ahmed, S., Ahmed, R., Ashrafi, D. M., Ahmed, E., & Annamalah, S. (2024). Building Trust in Cybernetic Payment Network: Insights from an Emerging Economy. Journal of Open Innovation: Technology, Market, and Complexity, 100331. [(Scopus (Q1)]

Ashrafi, D. M., Chowdhury, S. M., Habiba, W., Chowdhury, S. H., Alam, M. S., Zabeen, M., & Sarker, M. A. R. (2024). Rigidity or fluidity? Does variety-seeking vary based on perceived threat during the COVID-19 pandemic? Sri Lanka Journal of Social Sciences, 46(2), 197-211 [(Scopus-Q4)]

Ashrafi, D. M., Easmin, R., & Anwar, T. (2023). Funding Dreams, Fueling Causes: Individuals' Behavioral Intentions Toward Donation-Based Crowdfunding. SCMS Journal of Indian Management, 20(4). [(Scopus-Q4)]

Ashrafi, D. M., & Easmin, R. (2023). Okay Google, Good to Talk to You… Examining the Determinants Affecting Users’ Behavioral Intention for Adopting Voice Assistants: Does Technology Self-Efficacy Matter?. International Journal of Innovation and Technology Management, 20(02), 2350004. [(WoS (ESCI), and Scopus (Q2)]

Ahmed, S., Alqasmi, I., Ashrafi, D. M., Choudhury, M. M., Rahman, M. K., & Mohiuddin, M. (2023). Determining the intention to use app-based medicine service in an emerging economy. International Journal of Healthcare Management, 1-15. [(ABDC- B, WoS (ESCI), and Scopus (Q1)]

Ahmed, S., Hawarna, S., Alqasmi, I., Ashrafi, D. M., & Rahman, M. K. (2023). Mediating role of lean management on the effects of workforce management and value-added time in private hospitals. International Journal of Lean Six Sigma. [(ABDC- B, WoS (SSCI), and Scopus (Q1)]

Ashrafi, D. M., Alam, I., & Anzum, M. (2021). An empirical investigation of consumers’ intention for using ride-sharing applications: Does perceived risk matter?. International Journal of Innovation and Technology Management, 18(08), 2150040. [(WoS (ESCI), and Scopus (Q2)]

Ahmed, S., Alqasmi, I., Ashrafi, D. M., Choudhury, M. M., Rahman, M. K., & Mohiuddin, M. (2023). Determining the intention to use app-based medicine service in an emerging economy. International Journal of Healthcare Management, 1-15. [(ABDC- B, WoS (ESCI), and Scopus (Q1)]

Alam, I., Ashrafi, D. M., & Kabir, M. R. (2023). Buy or Die: An Investigation of Consumers’ Intention to Engage in Unusual Purchasing Behavior Through the Lens of Stimulus-Organism-Response Approach. Malaysian Journal of Consumer and Family Economics, 31(1), 324-463. [(Scopus-Q3)]

Ahmed, S., Hawarna, S., Alqasmi, I., Mohiuddin, M., Rahman, M. K., & Ashrafi, D. M. (2022). Role of Lean Six Sigma approach for enhancing the patient safety and quality improvement in the hospitals. International Journal of Healthcare Management, 1-11. [(ABDC- B, WoS (ESCI), and Scopus (Q1)]

Ashrafi, D. M., & Easmin, R. (2023). The Role of Innovation Resistance and Technology Readiness in the Adoption of QR Code Payments Among Digital Natives: A Serial Moderated Mediation Model. International Journal of Business Science & Applied Management, 18(1). [(Scopus-Q3)]

Ahmed, S., Islam, R., Ashrafi, D. M., Alqasmi, I., Choudhury, M. M., Rahman, M., & Dhar, B. K. (2023). Effects of lean and six sigma initiatives on continuous quality improvement of the accredited hospitals. International Journal of Healthcare Management, 1-13.  [(ABDC- B, WoS (ESCI), and Scopus (Q1)]

Ashrafi, D. M., & Kabir, M. R. (2023). Human or AI? Understanding they key drivers of customers' adoption of financial robo-advisory service: The role of innovation resilience. Journal of Global Business and Technology, 19(1), 19. [(Scopus-Q3)]

Hawarna, S., Ahmed, S., Alqasmi, I., Ashrafi, D. M., Rahman, M. K., & Paraman, P. (2023). The Intricate Relationship of Employee Engagement and Lean Approach toward Quality Improvement of the Public Hospitals. Hospital topics, 1-15. [(Scopus-Q3)]

Ashrafi, D. M. (2023). Managing Consumers’ Adoption of Artificial Intelligence-Based Financial Robo-Advisory Services: A Moderated Mediation Model. Journal of Indonesian Economy and Business, 38(3), 270-301. [(Scopus-Q3)]

Ashrafi, D. M., Al Karim, R., & Barua, A. (2023). Employer branding, job satisfaction, organisational commitment, organizational citizenship behaviour: A moderated-mediation approach. Organizatsionnaya Psikhologiya, 13(4), 83–101. [WoS (ESCI), Scopus-Q4)]

Ashrafi, D. M., Zannat, N. E., Easmin, R., & Dovash, R. H. (2022). Understanding the drivers of passengers’ intention to engage in digital multi-sided ridesharing platforms: Moderating impact of openness to experience and perceived risk. Malaysian Journal of Consumer and Family Economics, 29(2), 305-351. [(Scopus-Q3)]

Ashrafi, D. M., Dovash, R. H., & Kabir, M. R. (2022). Determinants of fintech service continuance behavior: Moderating role of transaction security and trust. Journal of Global Business & Technology, 18(2). [(Scopus-Q3)]

Ashrafi, D. M., Habiba, W., & Alam, I. (2020). An assessment of the behavioural intention for using ride-sharing services: Empirical evidence from a developing country. Malaysian Journal of Consumer and Family Economics, 24(1), 36-62. [(Scopus-Q3)]

Sarker, M. A. R., & Ashrafi, D. M. (2018). The relationship between internal marketing and employee job satisfaction: A study from retail shops in Bangladesh. Journal of Business and Retail Management Research, 12(3). [(Scopus-Q4)]

Ahmed, E., Ahmed, R., Ahmed, S., Choudhury, M. M., Ashrafi, D. M., & Ahmed, R. (2024). Behavioural Intention to Use Voice-Based Artificial Intelligence to Find Hotels and Resorts. In Academy of Management Annual Meeting Proceedings.  

Ashrafi, M. D; Mone, F. H and Sarker, A.R. (2019). An Analysis on work life balance of female doctors in Bangladesh. Presented at International Conference on Business Management arranged by International Islamic University Malaysia, Department of Business Administration, Kulliyyah of Economics and Management Sciences, Malaysia.

Sarker, A. R. and Ashrafi, M. (2018). Engaging Graduates to be Social Entrepreneurs in Bangladesh: Problems and Prospects. Presented at 24th EBES Conference-Bangkok jointly organized by The Faculty of Business Administration, Kasetsart University,

Sarker, A.R. & Ashrafi, M. (2016). Does Internal Marketing Influence Employee’s Job Satisfaction? A Study From Retail Shops In Bangladesh. Emerging Trends in Marketing. Presented at 2nd International Conference on Business Research-2016 organized by East West University, Dhaka, Bangladesh.

2. The Research Seed Grant Initiative (BRACU-RSGI25008)- BRAC University
Project title: Tertiary Business Education in the Artificial Intelligence (AI) Era: Navigating Learners’ Trajectories for RUX-Transformation (Re-skilling, Up-skilling & Cross-skilling)
Role: Co-Investigator

3. CTRG Grant (CTRG-25-SBE-15)- North South University

Project Title: Managerial Sensemaking of Multi-stakeholder Initiative Enacted for Safety Governance in Apparel Supplier Factories of Global Supply Chains

Role: Co-Investigator

1. Ashrafi, D.M. (2026). "YouTube Marketing Communication and Generation Z: Cognitive, Emotional, and Behavioral Attitude Effects". In Digital Advertising and Consumer Behavior. Springer. Ahead of Print. (Forthcoming).

2. Ahmed, S., Ashrafi, D. M., Sakib, M. N., & Ahmed, R. (2025). Unveiling behavioral intention to adopt AI devices in healthcare services: Insights from an emerging economy. In Digital Tools and Data for Innovative Healthcare (pp. 201-223). Academic Press.

• Islam, S., "The Leveling Effect: AI-Assisted Narrative Production and the Future of Professionalism in Creative Industries," presented at The Nation and Its Imagination: Culture and Creative Industries in Bangladesh, International Conference, Independent University of Bangladesh, March 2026.  

• Islam, S., "AI-Integrated Multimodal Framework: Text-to-Image Generators for Enhancing English Metaphor Comprehension," presented at the 3rd TESOLBD DIU International Conference 2025, Daffodil International University, December 2025.  

• Islam, S., "Collaborative Composition of Bangla Free Verse Poetry with Generative AI: Gauging the Future of Cyborgian Creative Capacity," presented at the International Conference on Teaching English Literature and Interdisciplinarity, East West University, July 2023.  

• Islam, S., "Implementing Suggestopedia to Address Second Language Learning Challenges Among Trauma Afflicted Adult ESL Learners," presented as a Research Poster at Ruptures and Resilience: English Studies in the Now, North South University, November 2022.

1. Training Program on Teaching, Learning and Research (IQAC & CRT, East West University, Fall 2024)

2. Edtech Tools and Skills for Online/Blended Learning (BRAC IED, Aug-Sept 2022)

3. Teaching English as a Foreign Language (TEFL) course (TEFL Professional Institute, June-July 2022)

4. English for Media Literacy MOOC (OPEN MOOCs & University of Pennsylvania, June-July 2022)

• Edtech Tools and Skills for Online/Blended Learning (BRAC IED, Aug-Sept 2022)

• Teaching English as a Foreign Language (TEFL) course (TEFL Professional Institute, June-July 2022)

• English for Media Literacy MOOC (OPEN MOOCs & University of Pennsylvania, June-July 2022)