Faculty Members Publications

Ashrafi, D. M. (2024). Technology Takes the Wheel: Unveiling the Drivers of Car Dashcam Adoption. International Journal of Innovation and Technology Management, 2450024. (Indexed by Web of Science and Scopus; Impact Factor: 1.8)

Ashrafi, D. M., & Maoua, J. (2024). Harvest to basket: understanding drivers of organic food purchase behaviour through interpretive structural modelling and MICMAC approach. Journal of Modelling in Management. Ahead of Print. (Indexed by Web of Science and Scopus; Impact Factor: 2.5)

Ashrafi, D. M., Ahmed, S., & Shahid, T. S. (2024). Privacy or trust: understanding the privacy paradox in users intentions towards e-pharmacy adoption through the lens of privacy-calculus model. Journal of Science and Technology Policy Management. Ahead of Print. (Indexed by Web of Science and Scopus; Impact Factor: 3.0)

Ahmed, S., Ahmed, R., Ashrafi, D. M., Ahmed, E., & Annamalah, S. (2024). Building Trust in Cybernetic Payment Network: Insights from an Emerging Economy. Journal of Open Innovation: Technology, Market, and Complexity, 100331. (Indexed by Scopus)

Ashrafi, D. M., Chowdhury, S. M., Habiba, W., Chowdhury, S. H., Alam, M. S., Zabeen, M., & Sarker, M. A. R. (2024). Rigidity or fluidity? Does variety-seeking vary based on perceived threat during the COVID-19 pandemic? 46(2), 197-211 (Indexed by Scopus)

Ashrafi, D. M., & Easmin, R. (2023). Okay Google, Good to Talk to You… Examining the Determinants Affecting Users’ Behavioral Intention for Adopting Voice Assistants: Does Technology Self-Efficacy Matter?. International Journal of Innovation and Technology Management, 20(02), 2350004. (Indexed by Web of Science and Scopus; Impact Factor: 1.8)

Ahmed, S., Alqasmi, I., Ashrafi, D. M., Choudhury, M. M., Rahman, M. K., & Mohiuddin, M. (2023). Determining the intention to use app-based medicine service in an emerging economy. International Journal of Healthcare Management, 1-15. (Indexed by Web of Science and Scopus; Impact Factor: 2.1)

Ahmed, S., Hawarna, S., Alqasmi, I., Ashrafi, D. M., & Rahman, M. K. (2023). Mediating role of lean management on the effects of workforce management and value-added time in private hospitals. International Journal of Lean Six Sigma. (Indexed by Web of Science and Scopus; Impact Factor: 5.76)

Ashrafi, D. M., Alam, I., & Anzum, M. (2021). An empirical investigation of consumers’ intention for using ride-sharing applications: Does perceived risk matter?. International Journal of Innovation and Technology Management, 18(08), 2150040. (Indexed by Web of Science and Scopus; Impact Factor: 1.8)

Ahmed, S., Alqasmi, I., Ashrafi, D. M., Choudhury, M. M., Rahman, M. K., & Mohiuddin, M. (2023). Determining the intention to use app-based medicine service in an emerging economy. International Journal of Healthcare Management, 1-15.  (Indexed by Web of Science and Scopus; Impact Factor: 2.1)

Alam, I., Ashrafi, D. M., & Kabir, M. R. (2023). Buy or Die: An Investigation of Consumers’ Intention to Engage in Unusual Purchasing Behavior Through the Lens of Stimulus-Organism-Response Approach. Malaysian Journal of Consumer and Family Economics, 31(1), 324-463. (Indexed by Scopus)

Ahmed, S., Hawarna, S., Alqasmi, I., Mohiuddin, M., Rahman, M. K., & Ashrafi, D. M. (2022). Role of Lean Six Sigma approach for enhancing the patient safety and quality improvement in the hospitals. International Journal of Healthcare Management, 1-11. (Indexed by Web of Science and Scopus; Impact Factor: 2.1)

Ashrafi, D. M., & Easmin, R. (2023). The Role of Innovation Resistance and Technology Readiness in the Adoption of QR Code Payments Among Digital Natives: A Serial Moderated Mediation Model. International Journal of Business Science & Applied Management, 18(1). (Indexed by Scopus)

Ahmed, S., Islam, R., Ashrafi, D. M., Alqasmi, I., Choudhury, M. M., Rahman, M., & Dhar, B. K. (2023). Effects of lean and six sigma initiatives on continuous quality improvement of the accredited hospitals. International Journal of Healthcare Management, 1-13.  (Indexed by Web of Science and Scopus; Impact Factor: 2.1)

Ashrafi, D. M., & Kabir, M. R. (2023). Human or AI? Understanding they key drivers of customers' adoption of financial robo-advisory service: The role of innovation resilience. Journal of Global Business and Technology, 19(1), 19. (Indexed by Scopus)

Hawarna, S., Ahmed, S., Alqasmi, I., Ashrafi, D. M., Rahman, M. K., & Paraman, P. (2023). The Intricate Relationship of Employee Engagement and Lean Approach toward Quality Improvement of the Public Hospitals. Hospital topics, 1-15. (Indexed by Scopus)

Ashrafi, D. M. (2023). Managing Consumers’ Adoption of Artificial Intelligence-Based Financial Robo-Advisory Services: A Moderated Mediation Model. Journal of Indonesian Economy and Business, 38(3), 270-301. (Indexed by Scopus)

Ashrafi, D. M., Al Karim, R., & Barua, A. (2023). Employer branding, job satisfaction, organisational commitment, organizational citizenship behaviour: A moderated-mediation approach. Organizational Psychology, 13(4), 83–101. (Indexed by Scopus)

Ashrafi, D. M., Zannat, N. E., Easmin, R., & Dovash, R. H. (2022). Understanding the drivers of passengers’ intention to engage in digital multi-sided ridesharing platforms: Moderating impact of openness to experience and perceived risk. Malaysian Journal of Consumer and Family Economics, 29(2), 305-351. (Indexed by Scopus)

Ashrafi, D. M., Dovash, R. H., & Kabir, M. R. (2022). Determinants of fintech service continuance behavior: Moderating role of transaction security and trust. Journal of Global Business & Technology, 18(2). (Indexed by Scopus)

Ashrafi, D. M., Habiba, W., & Alam, I. (2020). An assessment of the behavioural intention for using ride-sharing services: Empirical evidence from a developing country. Malaysian Journal of Consumer and Family Economics, 24(1), 36-62. (Indexed by Scopus)

Sarker, M. A. R., & Ashrafi, D. M. (2018). The relationship between internal marketing and employee job satisfaction: A study from retail shops in Bangladesh. Journal of Business and Retail Management Research, 12(3). (Indexed by Scopus)

Ashrafi, M. D; Mone, F. H and Sarker, A.R. (2019). An Analysis on work life balance of female doctors in Bangladesh. Presented at International Conference on Business Management arranged by International Islamic University Malaysia, Department of Business Administration, Kulliyyah of Economics and Management Sciences, Malaysia.

Sarker, A. R. and Ashrafi, M. (2018). Engaging Graduates to be Social Entrepreneurs in Bangladesh: Problems and Prospects. Presented at 24th EBES Conference-Bangkok jointly organized by The Faculty of Business Administration, Kasetsart University,

Sarker, A.R. & Ashrafi, M. (2016). Does Internal Marketing Influence Employee’s Job Satisfaction? A Study From Retail Shops In Bangladesh. Emerging Trends in Marketing. Presented at 2nd International Conference on Business Research-2016 organized by East West University, Dhaka, Bangladesh.

1. Das, U., Moutushi, R.H. and Tofa, N.N. (2020). Factors influencing the Bank’s performance: Comparative study between fourth generation and top banks of Bangladesh. European Journal of Applied Business and Management, [online] 6(4). 

          Available at: https://nidisag.isag.pt/index.php/IJAM/article/view/513

This research explores the implementation of the Post-Suggestopedic Method in addressing language learning challenges among young adult learners who have experienced trauma. The study investigates how this innovative educational approach, which builds upon the principles of suggestopedia by incorporating contemporary psychological insights and pedagogical techniques, can effectively support and enhance the second language (L2) acquisition process for this specific learner demographic. Through a combination of qualitative and quantitative methodologies, the research aims to evaluate the effectiveness of the Post-Suggestopedic Method in creating a supportive learning environment that not only facilitates language learning but also addresses the unique needs of trauma-affected individuals, thereby contributing to the field of language education and trauma recovery.

The practice of channeling energies derived from suffering into an act of healing, leading to apositive transformation is not new in the world of literature. Walcott and Brathwaite both havepartaken in this practice. The suffering in Walcott and Brathwaite’s case is caused, largely, dueto owning a diasporic identity. However, along with it, also weighs heavy the history of awounded past. They have channeled this suffering into a creative force by producing works thatsublime the angst that is not simply exclusive to them but flows through the majority of theCaribbean population. Walcott and Brathwaite have justified their suffering of identity crisisthrough helping a nation heal its wounds, and in certain contexts, making it transcend its formerself to a healthier form. However, they have crafted unique styles to achieve that end. The paperattempts to highlight the differences as well as similarities between the methods and perceptionsof these two poets in this regard
(PDF) The Craft of Sublimation: A Comparative Study on the Portrayal of Suffering in. Available from: https://www.researchgate.net/publication/378262986_The_Craft_of_Sublimation_A_Comparative_Study_on_the_Portrayal_of_Suffering_in [accessed Feb 17 2024].

This research explores the implementation of the Post-Suggestopedic Method in addressing language learning challenges among young adult learners who have experienced trauma. The study investigates how this innovative educational approach, which builds upon the principles of suggestopedia by incorporating contemporary psychological insights and pedagogical techniques, can effectively support and enhance the second language (L2) acquisition process for this specific learner demographic. Through a combination of qualitative and quantitative methodologies, the research aims to evaluate the effectiveness of the Post-Suggestopedic Method in creating a supportive learning environment that not only facilitates language learning but also addresses the unique needs of trauma-affected individuals, thereby contributing to the field of language education and trauma recovery.

Fahim, M.M.U., Amin, S, 2024. "An Empirical Investigation of Herd Behaviour in COVID-19 Perspective: Evidence from Dhaka Stock Exchange (DSE)", Global Business and Economics Review, Inderscience Publishers (SCOPUS, Q4); Status: Accepted. 

Khan, M.S. and Fahim, M.M.U., 2021. "The four-factor model and stock returns in Bangladesh." International Journal of Accounting & Finance Review, 6(2), pp.133-149.  https://doi.org/10.46281/ijafr.v6i2.1122.